How does the Radio One Breakfast Show reach its audience?

How does the Radio One Breakfast Show reach its audience?  

The Radio One Breakfast Show reaches it's audience through its Mission, Values and Vision. For example, it's mission is to to inform, educate and entertain. It's values is they are independent, impartial and honest. They care about their audience. They also take pride in delivering quality and value for money and also respect each other and celebrate our diversity so that everyone can give their best. For its vision, it's the biggest integrated multimedia broadcast and production group of its kind in the world, launched with a mission to create great programmes for audiences in the rapidly changing digital world, and we can all agree that the BBC indeed does accomplish these three factors. 

In terms of other ways how it reaches it's audiences is through the different platforms that they have. So, for example, one way it can reach is through the BBC breakfast website. Users can get around it easily as it has a live radio, so they can listen to it online, instead of watching it on the TV. It also has a BBC iplayer where people can watch shows of their choice. Another great way to reach its audience is through their own youtube channel, which on it, has playlists that are likely to appeal to its target audience. For example, playlists of Teen Awards, Live Lounge and the Biggest Weekend can be found on there. Further, it also has BBC sounds, where users can get to pick which live broadcaster they want to listen to, for example, they can listen to Nick Grimshaw, MistaJam, etc. The target audience can also pick from the 'hot podcasts' section and listen to different music mixes of their choice, which personally, is a great idea and a good way to appeal to the audience. Furthermore, it also has other platforms like Instagram, which again, is a good way to reach the target audience as Instagram is an extremely popular app; users can get to look at the latest posts to see what happens recently, they can also look at the highlights on their profile. 

Another successful way it reaches its audiences can be seen through Rajar. RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector. 49.1 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations each week in the third quarter of 2017, which just shows how successful BBC actually is. For the younger audiences, 9 to 14, 74% listen to Radio weekly, 75% of young Radio listeners use Social Media, but only 18% claim to use Podcasts weekly.