Discuss how far the distribution of the 1967 Jungle Book differs from the distribution of the 2016 Jungle book (15 marks) You must refer to economic and historical contexts.

•Discuss how far the distribution of the 1967 Jungle Book differs from the distribution of the 2016 Jungle book (15 marks)

•You must refer to economic and historical contexts

Plan: 
•Use of website to promote 2016 film - 1967 film was promoted through print adverts in newspapers
•Use of digital platforms (YouTube, Twitter, Instagram etc.) to promote the 2016 film as opposed to only cinema trailers for the 1967 film
•2016 film distributed on DVD/Blu-ray etc whereas only cinematic release initially for 1967 film
•1967 film released on VHS in 1991 (and the UK in 1993) and on DVD in 2007. It was re-released several times on DVD and on BluRay (e.g. the Limited Edition DVD released by Buena Vista Home Entertainment in 1999 or the Diamond line combination of Blu Ray and DVD in 2014).
•1967 version has been ‘vaulted’ (not available for purchase) which pushes up the demand
•2016 film available on television much earlier than 1967 version
•Still some similarities – e.g. both use film premieres and trailers to support release.

•The most significant factor influencing the differences are advances in technology
•Digital distribution is much more cost efficient. Also able to physically move stocks of film much more quickly and easily around the world with the potential for simultaneous release dates globally
•More platforms are available to promote the film today making it easier to build a campaign across a range of media
•As distribution is no longer confined to theatrical release, the 2016 release needed to take account of a variety of platforms to maximise profit
•In spite of the changes to film distribution between 1967 and 2016, many similarities remain, e.g. use of trailers and film posters, the aim of a film premiere is still to generate excitement about a new film.


The distribution, of the 1967 Jungle Book differs from the distribution of the 2016 Jungle Book to a significant extent. There are many similarities and differences between the two drama/adventure movies. For example, in the 1967 version, the distribution of the film was very limited - it was promoted through print adverts in newspapers, it was more of a physical promotion, whereas in the 2016 version, the movie was promoted through different types of media platforms, such as the use of website and trailers. It also used different ways to promote itself, such as Youtube, Twitter and Instagram, which are the top most used platforms in the world today, as opposed to the 1967 version, the film was distributed through the cinema. In addition to this, the 2016 version was released on DVD/Blu-ray copies, whereas the 1967 version was only released in the cinemas. People were not able to get actual copies of the 1967 version back then, they had to watch it on TV at home, which would only come about after 2 to 3 years; people could only access an actual copy of the 1967 version in 1991, where VHS copies were made, and was finally released on DVD in 2007. The 2016 version of the film was available on television much earlier than the 1967 version, however, there are still some similarities to be considered, such as the fact that both films use film premieres, trailers and film posters to advertise their movies, and to support their release. However, there are some down sides when it comes the 2016 distribution of the film, such as how the digital distribution is more expensive, such as the use of CGI, whereas the 1967 version did not have the CGI back then, therefore it was less expensive. In addition to this, we can also argue that the 2016 has more of an advantage when it comes to distribution through different media platforms; this is highly significant as it allows for more audiences to be reached, whereas the 1967 version was not distributed/promoted through different media platforms, as it did not have that back then.

In conclusion, the most significant factor between the two movies; the 1967 version and the 2016 version is the advances in technology over time, as already mentioned before, the 1967 version was only distributed through print adverts in newspapers, whereas the 2016 version was promoted through many different media platforms, such as the use of website and trailers, and other platforms such as Youtube, Twitter and Instagram, which are the world's most used platforms. There are also continuous similarities between the two, such as how the 1967 version and the 2016 version remain use of trailers and film posters. In addition to this, the 2016 did have more advantages than the 1967 version, as the 1960s did not have any advanced technology back then, such as the use of CGI and media platforms, whereas the 2016 version is filled with CGI and was distributed through different media platforms, though of course, this has its negatives, such as it being very expensive to produce movies with the use of CGI. The 1967 version was cheaper, as it did not have CGI. To conclude, the overall distribution of the 1967 Jungle Book and the 2016 version of the Jungle Book differs to a major extent due to the advance of the technology over the years.