Evaluation of cross platform advertising.

	Strengths	Potential problems	Examples
Viral advertising	It's viral, which means it spreads easily through media, this means the product can sell quicker.	It could have spam threats, that's only if it's made badly.	2017 Samsung Gear 360 Viral Ad; https://www.youtube.com/watch?v=3HPblRZyVT0 this would've been viral because the person is making direct eye contact with the audience, which enhances the quality of the advert, as it is interacting with the audience.
Native advertising	It captures more attention, it also builds relevance, cheaper, targets customers better	It's seen as unethical due to many dishonest and misleading headlines. Publishers also receive backlash.
Targeted advertising	It's easier to target people, this is done by; age gender interests, etc	Limiting the privacy factor, many people dislike that,	An example of targeted advertising would be found on Facebook, on the right side of the user's profile, the targeted advertisement would usually be linked into their interests or their recent searches e.g if they're getting ready for a wedding, the adverts would be of "bridesmaid dresses" or something like that
Shoppables and Influencers	The products would sell faster because Instagram is a very popular app.	Some people don't trust Instagram, etc	An example of this would be Instagram, where it has shoppables.