Audience Readings.

Preferred Reading – This is when audiences respond to the product the way media producers want/expect them to.

Negotiated Reading – This is when a member of the audience partly agrees with part of the product .e.g Film, documentary, TV programme.

Oppositional Reading – This is when the audience are in complete disagreement with the product’s message or setting.

Modes of address.

Direct/Indirect - Giving the audience direct contact, indirect is more of an objective speech. 

Authoritative/familiar - Authoritative speeches, e.g "This is sportswear." Familiar is more 'chatty' or friendly.

4 slogans;

Direct - "You can make it happen."

Indirect - "This is one hell of an energy drink."

Authoritative - "This drink will BOOST your performance."

Familiar - "Check out these new creps."