Platforms: Twitter hashtags, Instagram tags, Snapchat filters, and Kylie actually promoting the products.
Reviews; https://www.youtube.com/watch?v=ovEYfyOx7pc
EXTRA INFO/BACKGROUND: Kylie Jenner launched Kylie Cosmetics in 2016 after the global launch of her wildly successful liquid lipstick + lip liner duo, the Kylie Lip Kit. After Kylie revealed the Kylie Lip Kit to the world, her fans wanted more. Kylie Cosmetics is Kylie Jenner’s new launchpad for sharing her best kept beauty secrets to her fans. Kylie is currently working in the Kylie Cosmetics Lab on a handful of new, top secret products she’s creating to help give you that perfect ‘Kylie look’. Kylie Cosmetics' products are not tested on animals.Kyshadow is the second product that Kylie Jenner has created and released through her cosmetic brand Kylie Cosmetics.
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