Tuesday, 26 September 2017

MagicBroom Advert Analysis.

MagicBroom Advertisement Analysis

At the start, the advert opens up with a clear mis-en-scene; a girl walking into a restroom, with a use of long shot, this is significant because it denotes what the girl is wearing and we can also see what the background behind her is, and we can also hear the diegetic sound as well. Further, the camera is then zoomed into the trash (or it could also be a close-up), which was one of the props for the advert, this again, is significant because it emphases how dirty the restroom is, and this is when the product comes in; MagicBroom, the reason as to why it's called MagicBroom is because we originally got the idea/theme from Harry Potter, as the advertisement was of a broom, we linked the broom with the movie Harry Potter, hence we wanted to make the advertisement magical, which connotes the significance of the product, as well as it increases the ethos, which means credibility; product's worth. Moreover, the angles in this advert is only at eye level, which the camera is placed at the subject's height, making it look completely neutral. 

1 comment:

  1. There is some decent analysis here and you use technical language well. However your writing is rather brief! You could have expanded further. Vanessa

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