Maybelline Brow Fiber TV Advert Analysation.

Maybelline Brow Fiber Tv Advert.

This advertisement opens up with a mid-shot, which means we can see the model from the waist up. In the mis-en-scene, we can clearly see that the model is wearing black, the colour code convention of black connotes dominance and power, which signifies that the product is making the model look quite superior, and then hence, it’d make its demographic audience (female, ages between 15-21) look powerful. Further, as the advertisement goes on, a use of a close up shot is denoted, the eyes of the model are shown, whilst everything else is blurred, this can also be a use of depth of field shot, where everything is blurred out, except for one certain object – in this case, the model. The use of this close up shot and depth of field shot, connotes the use of the product and it reveals its results more clearly. Furthermore, one shot is completely in black and white, however the area where the object is used, is in a full, golden colour, again, the significance of this colour code convention, holds connotations of elegancy, power, wealth, etc, which again, could signify the products worth and results. There is also a use of reward - a persuasive technique, so if a person was to buy it, they'd be rewarded appearance-wise, with a further use of statistics; "Britain's number one", meaning that the product is of very good quality, which comforts to the use of it's ethos, making the product very valuable and worthy of use. The use of soundtrack in this advertisement is not heard as much, this may be because there is a narrator, telling the audience how worthy and good the product is, trying to persuade them into buying it. However, the soundtrack is quite dominant-sounding, it's the type of soundtrack that would make the audience feel powerful as they walk down the street.