Changing platforms, advertising and audience - individual/group

1. To summarise the article, the answer is simple; Newspapers were once important, however the internet soon took over and people have been influenced by it, so they don't like them anymore. However, people tried to come up with new ideas, such as native advertising.

2. What is native advertising, branded content and targeted advertising?

Native advertising: When an advert is made to look like the content.

Branded content: The content is within the brand.

Targeted advertising: When the music video has the product in it, e.g the singer is holding the product.