- outline social media strategy - snapchat filters, events, twitter hashtags, facebook pages, etc
A mermaid-like snapchat filter which turns the person into a mermaid looking creature. A summer event in a waterpark, a mermaid dance show(synchronised swimming show) and a stall where the mermaid actors sell mermaid tails and show how to use them and give tips on how to swim with them more easily
- licensed products plan, what and why: I'd use dolls and costumes for the Little Mermaid's merchandise(licensed products) because the movie is aimed at little girls, and I think having dolls, toys and costumes that are associated with The Little Mermaid would be significant because it'd make them feel like they're mermaids and that they're a part of The Little Mermaid's world.
- brand partnerships - who with and why - they could work with Fiji water and they could advertise the Fiji water bottles and encourage people to buy them more
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