Wednesday 21 February 2018

Written Case Study: Black Panther

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Black Panther.



Black Panther: After the death of his father, T'Challa returns home to the African nation of Wakanda to take his rightful place as king. When a powerful enemy suddenly reappears, T'Challa's mettle as king -- and as Black Panther -- gets tested when he's drawn into a conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people.







Black Panther is a 2018 American superhero film based on the Marvel Comics character of the same name. The production company is Marvel Studios, which  is an American motion picture studio based at The Walt Disney Studios in Burbank, California, famous for the1937 Snow White and the Seven Dwarfs, as well as other animated movies. The movie consists of a black cast, which is synergistic to 'Black Panther', this is because it is believed that there aren't enough movies with a black cast, and they decided they're going to make more movies that have more Asian superheroes and more from India. They didn't feel like TV was diverse enough, in terms of race. Moreover, the movie's budget was $200 million, this is due to the expenditure of costumes, make-up, special effects, props and much more. Further, the superhero movie had various ways of marketing, for example, SuCh Charles, a 32-year-old singer and songwriter from Denver, saw a trailer for Black Panther, she was moved to organize an event to bring together Denver’s black community, to celebrate the first Marvel movie that featured a black protagonist; "“I needed to do something in which it brings the community together, especially in the political times that we’re in,”. They've also released trailers so that the media can access them through whatever:


This movie is said to soon be the biggest hit, and perhaps a blockbuster movie, which could possibly beat Wonder Woman's record, which was also a hit. Further, the movie has already released its own licensed products, such as toys(figurines), clothes and many other things;
They've also had branded partnerships, here is an example:

1 comment:

  1. Some good research here, but you could discuss why the brand partnerships would both for both parties, and how Disney could use the other arms of their conglomerate to aid success. B

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