Walt Disney Studios
Founded by Walt and his brother in 1923
Started by making short animations to be shown as part of a cinema programme
1928 Steamboat Willie (1st Mickey Mouse)
1937 Snow White and the Seven Dwarfs (1st feature length animation) Distributed by RKO
Snow White 1937
Jealous of Snow White's beauty, the wicked queen orders the murder of her innocent stepdaughter, but later discovers that Snow White is still alive and hiding in a cottage with seven friendly little miners. Disguising herself as a hag, the queen brings a poisoned apple to Snow White, who falls into a death-like sleep that can be broken only by a kiss from the prince.
- Box Office $7 million
- 1950 - First ‘live action’ films start
- 1950 - Starts working in TV
- 1955 - Mickey Mouse Club on TV
- 1955 - Disneyland opens
- 1964 - Mary Poppins released (nominated for Oscars)
- 1966 - Walt dies
- Snow White is in the top 10.
- Re-released: 1944, 1952, 1958, 1967, 1975, 1983, 1987 and 1993
- It was the first blockbuster of the sound era
- How does Disney make money?
- Media Networks(tv),
- Parks and Resorts(domestic and international) ,
- Studio Entertainment(theatrical distribution,
- home entertainment),
- Consumer goods(licensed products, retail),
- Interactive(games)
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