Fashion Magazines.

Form + Conventions

 

• Vogue
• Dazed
• GQ
• Harper's Bazaar
• i-D

Lifestyle magazines, such as Pride, Esquire and Grazia, will include fashion editorial and advertising.

 

 i-D and Dazed

i-D: Does not have the traditional masthead that goes across horizontally, but is on the left side of the model, whereas Dazed:  Has a masthead that goes across behind the model. i-D doesn't really conform to the high-end clothing trends, whereas Dazed sort of does.

Traditional/high end fashion magazines

Conventions

• Masthead goes in front or behind the model and is usually horizontal
• Coverlines
• 3 colour scheme
• white, slim women
• Serif(feminine) typography.

Representations

• Women were white and slim.
• Sexualised usually.
• 
  

Audience

• Aimed more at an older demographic

Edgy/alternative fashion magazines

Conventions

• Masthead can be vertical OR horizontal.
• Coverlines (sometimes one e.g i-D)
• Sans serif typography.

Representations

• Doll-like? Edgy?
• Non-white
• 
  

Audience

• More diverse
• Young demographic

> Research edgy magazines like i-D and Dazed.

contents page

• roles - helps audience find contents of mag
• include ALL editorial (material created by journalists on mag, NOT advertising)
• page numbers chronological
• sub headings to organise contents into categories