New Topic. - History of Magazines and key terms.

Magazines first appeared in the UK in the 18th century (1700s.)
This was the first magazine in the UK.

It was not until the late 19th century / early 20th century that the mass media started to take off, with wide access to magazines and newspapers, which were easy to buy, and affordable.

This pre-dates radio and television (and later, the internet) as a mass form of communication, which allowed the media to speak to huge numbers of audiences.

Several of these early magazines still exist today, such as “Vanity Fair”

compared to today: 

• Any similarities / differences?

similarities: front cover, masthead, bottom text,

differences: the front cover is different, modern day has a model front cover, whereas the 1896 does not have a model as its front cover.

• Early conventions adopted?

• Representations?

Modern is more diverse, 1896 is not as diverse.

• Historical, social context

Types of magazines

Types / genres of magazines

• Lifestyle
• Hobbies: including gaming; technology; cars; sewing
• Sports
• Health and fitness
• Celebrities and entertainment
• Children’s
• Women’s magazines
• Men’s magazines
• Politics
• Literature
• Science and Nature
• Parenting

• Magazines lose on average 4% of circulation every year.

• Only 60 of 422 titles audited in 2015 grew in sales.

• Price-cuts and give-away copies help Cosmopolitan lead

growth in women's fashion and lifestyle titles

• In the UK, there are approximately 8000 magazine titles.

• TV Choice is the UK’s biggest selling title at 50p.

• The Radio Times costs £1.80 and claims to be the best.

key terms you HAVE to know

circulation number of copies a magazine sells

readership not just who buys a magazine but the total number of people likely to read it

mass audience readership on a very large scale

niche audience narrow group of readers with a particular interest

subscription where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post

circulation number of copies a magazine sells

readership not just who buys a magazine but the total number of people likely to read it

mass audience readership on a very large scale

niche audience narrow group of readers with a particular interest

subscription where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post.

Magazine distributions;

• consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. 
• Subsidiary
• International
• Rebranded into Time Inc.
• Formerly IPC media.
• American
• Newspapers
• 
  

• European-based media company, headquartered in Hamburg, Germany, that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world
• Publish magazines like Grazier, Empire

• Felix Dennis started in the magazine business in the late 1960s as one of the editors of the counterculture magazine OZ.
• Limited company -  the liability of members or subscribers of the company is limited to what they have invested or guaranteed to the company, Limited companies may be limited by shares or by guarantee.

1. The INCOME for a magazine comes from both sales and advertising.  On average, advertising accounts for 70% of magazine income.
2. A magazine with a small CIRCULATION is more dependent on advertising than one with a large circulation.

EXAM PAPER REVISION.

First question - Representation e.g on newspaper, of gender, social class or ethnicity




Reception theory (Stuart hall)  - Different types of readers; oppositional, negotiated and dominant/preferred.


Dominant: Clear message, relevant to reader
Negotiated: Cannot relate to the message, but gets the message
Oppositional: Dislikes the reading as a whole, cannot relate


Cognitive surplus(Clay Shirkey): The free time that people have on their hands to engage in collaborative activities, specially as applies to web 2.0.
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Second question - Gaming question e.g Minecraft


Production, distribution and consumption (3 paragraphs)
converging platforms - xbox, ps4, pc, etc coming to together
synergy
how is tech evolving, how does it help ppl
MOJANG 2009
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Third question - film
Black panther + Snow White and the Seven Dwarfs.
Vertical integration - Production, Distribution and Consumption. x3
Ownership of the film industry(terminology like conglomerate, subsidiaries, oligopoly > multiple companies dominate the market.)
Role of technology in these movies(3D, 4DX, etc)


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Fourth question - Advertising x3
color scheme
direct address
shots
representation




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topics to revise on!
-news(biggest)
-advertising - textual analysis, shot, image, mis-en-scene, persuasive techniques
-gaming
-film














3-4 questions on news, representation, audience, ownership/political context, langage/image analysis: two front cover, compare










theories: shirkey, effects theory, stuart hall, news values

Location ideas for magazine

Chinatown would be a good location for my shoot because one of my features focuses on anime, which is commonly associated with Japan, and so I think if my model wore anime-looking clothes, then the idea of Chinatown would be a great location to shoot.

this could also be a good location to shoot anime pictures because a lot of anime is associated with nature scenery  such as the anime called Your Name and Your Voice, which is one of the features on the contents page.

Third location for more of the main editorial pictures which are just make-up looks, those pictures will be taken at home in my room because I have a white wall, which will be a good background and it'll be easier to edit as well.

All Magazine Coursework.

TASK 1A, 1B AND TASK 2 ARE ALL ON CANVA. ^

LT MAGAZINE by Neila Bazileviciute

TASK THREE(MOCK-UPS.)

https://docs.google.com/spreadsheets/d/1JPb5u9rhFTAjA4FPKDE3o5jgpIkU-yPTHpPcWPvech8/edit?usp=sharing

https://docs.google.com/spreadsheets/d/1NKBieNAWmurIwmGxnQJG4Z1YsAWkf-zW3R6rl-Vv16s/edit?usp=sharing

TASK 4(CONTACT SHEETS.)

TASK 5(4 PAGES OF FASHION MAGAZINE.)

(contents page for the first EDIT magazine) 

(contents page for the second EDIT magazine ft Zeb)

TASK 6(DRAFT STATEMENT OF INTENT.)

TASK 7(PLANNING THE WEB PAGES.)

I'm going to use the holographic background because its an original picture I took myself and is a picture of my mini holographic backpack, I think the range of colours could symbolise diversity, which is what this brand is about.

I'm also gonna have a picture of my own to symbolise the website and to be the main face. I might use a full body picture of a particular outfit and edit it by putting some filters on it and to match the website's funky and edgy vibe.

I'm also going to have an extra page/tab, where I'll be holding a photo gallery of all the pictures I have taken of my two models.

TASK 8 - OFFICIAL WEBSITE FOR MY MAGAZINE INCLUDING PODCAST.

https://neilabazileviciute.wixsite.com/editmagazine

TASK 9(FINAL STATEMENT OF INTENT.)

Netflix and Me

You will create a short vlog about identity, long form TV Drama and Netflix and/or other catch-up ‘TV’ services.

• Focus on your own identity (gender/ethnicity/sexuality/age) - is there representation on Netflix?
• Is representation better than on traditional broadcast television?
• What do the Netflix shows you watch say about you?

My opinion: I think that there is a certain representation on Netflix, that focus especially on my identity, for example most movies and shows on Netflix are aimed at a demographic of females over 15 and the two are mostly romance, such as Gossip Girl and Pretty Little Liars, and I think this is because girls around my age are conformed to a stereotype of where they're meant to be interested in romance and gossip related things. - filmed in bedroom


 Though personally, I don't think that's entirely true because not all girls are into romance or a romcom, some can even be into action, thriller or even horror. But I guess the reason why we're conformed to that stereotype is because we're supposed to be seen as weak and gentle, we're supposed to like the colour pink and all things sentimental, but then again, I'm against this stereotype of women. - filmed outside in the garden, cause a garden is stereotypically a romantic setting.


However, even though I'm against all stereotypes, I still think it's good to have representations because if people watched something they didn't relate to or have any interest in, the movie or show would be boring. So I guess it's better for movies and shows to give off representations because people would be able to relate in some way and perhaps find comfort, rather than showing movies and TV shows that are traditional, which might attract a niche audience of young people because most people might find it dull and boring and unrelatable, because today's society is all about different types of representations and stereotypes. Personally, I don't watch Netflix movies or TV shows cause I don't really like Netflix, I find that most movies and TV shows on it are quite dull and they're just not my thing. I'm more of a horror fan, so I like to watch a lot of horror movies, and Netflix has really boring ones, so it's a no from me.

Fashion Magazines.

Form + Conventions

 

• Vogue
• Dazed
• GQ
• Harper's Bazaar
• i-D

Lifestyle magazines, such as Pride, Esquire and Grazia, will include fashion editorial and advertising.

 

 i-D and Dazed

i-D: Does not have the traditional masthead that goes across horizontally, but is on the left side of the model, whereas Dazed:  Has a masthead that goes across behind the model. i-D doesn't really conform to the high-end clothing trends, whereas Dazed sort of does.

Traditional/high end fashion magazines

Conventions

• Masthead goes in front or behind the model and is usually horizontal
• Coverlines
• 3 colour scheme
• white, slim women
• Serif(feminine) typography.

Representations

• Women were white and slim.
• Sexualised usually.
• 
  

Audience

• Aimed more at an older demographic

Edgy/alternative fashion magazines

Conventions

• Masthead can be vertical OR horizontal.
• Coverlines (sometimes one e.g i-D)
• Sans serif typography.

Representations

• Doll-like? Edgy?
• Non-white
• 
  

Audience

• More diverse
• Young demographic

> Research edgy magazines like i-D and Dazed.

contents page

• roles - helps audience find contents of mag
• include ALL editorial (material created by journalists on mag, NOT advertising)
• page numbers chronological
• sub headings to organise contents into categories

TV Dramas.

Long form TV dramas - When you have to watch from the first episode in order to understand what is going on.

Soap Opera - TV programmes that are continuous and were commercially represented by soap comedies.

VHS - Big movement, because it meant that you could watch a movie at any given time.
2002 Subscription, FREE TV service(free view)
2006 First HD
2012 Netflix for the first time
2015 Catch up TV

MUSIC VIDEOS

Types of music video:

• Performance - Lip synch, live performance, choreographed/free style dance, playing instrument
• Narrative- storyline theme/motifs; linear / non-linear e.g Taylor Swift's 'love story' music video
• Conceptual - abstract set of motifs that may have no obvious link to the lyric

Things to analyse -

• Camera: angles, shot size, camera movement, framing
• Editing: cutting rate/rhythm (to the rhythm/beat?) types of cut (matched, jump, cutaways(e.g singing about a text, the camera shows the text), transitions, effects (SPX)
• Mis-en-scene: costume, make-up, props, location, lighting
• Lip synch and authorage(signature basically) / star quality, which links to...
• Representation: of the star, sexuality, gender, ethnicity/culture, subculture(emo, punk, etc) and genre, personality, celebrity and consumerism
• Audience: and how the video "positions" them; the male gaze

Example: Beyoncé's "If I was a boy"

• Narrative - linear. whole day. she's imagining how it feels to be her boyfriend.
• Very closely links to the lyrics.
• Performance - Lip synching, direct address to the audience(so the audience can feel how she feels)
• Long/mid shot to show narrative, cutting rate in synch with beat.
• Black and white editing - reflects mood, gender inequality
• Masculinity and femininity gender roles.

Weapon of Choice
Conceptual























Drab colours; hotel lobby, boring suit
Bizzare dancing, "flying" using wires
Long shot
Editing rate varies according to tempo
Starts/finishes slow, builds up then down.














Finesse by Bruno Mars
Performance - choreographed & lip synch
Mis-en-scene - retro 90's RnB feeling, clothing, hairstyles,
Editing - Long shots, track shot(follows the person) dynamic(moving all the time), low angle shots; makes the person look superior & powerful
Representation - Makes Cardi B look powerful and independent


Post-modernism:

• By nature hard to define, but might include:
• A mix and match aesthetic, taking influences from a range of genres
• “Look” is as important / more important than “meaning”
• Blurring of time, space
• Unconventional, highly non-linear narrative
• Mixing up types of narration, for example first and third, which might lead to…
• Breaking the fourth wall
• Intertextuality: when there are deliberate references made to other media products, and the music video is only understood if this reference is understood by the audience. This  “poachy” and involves “remix”